Audience Overview1:
$611,757
Combined net worth
$107,118
Average HHI
70%
Management/Professional
67% / 33%
Male / Female
Site Engagement1:
71%
Frequently turn to blogs/articles to
help make business decisions
help make business decisions
65%
Frequently read news/blogs/articles
69%
Frequently watch webcasts
68%
Frequently check the stock market
76%
Frequently share information
from the site with others
from the site with others
Guidance in Today's Economy
CBS MoneyWatch.com helps individuals assess their financial situation and rethink their future with a personal and 360° approach. It is the premier destination for smart, practical, and personal finance insight
and advice, ranging from investing, to career, real estate, retirement
and more. A cross-platform site in partnership with BNET and CBS News, CBS MoneyWatch.com content feeds CBS broadcast, radio and
mobile offerings. It is the place to go for personal financial information
you can trust.
and advice, ranging from investing, to career, real estate, retirement
and more. A cross-platform site in partnership with BNET and CBS News, CBS MoneyWatch.com content feeds CBS broadcast, radio and
mobile offerings. It is the place to go for personal financial information
you can trust.
Advertiser Benefits
Reach valuable and engaged professionals
- Engage with a desirable demographic of business professionals actively taking back control of their finances.
- Benefit from cross-media syndication on CBS broadcast, radio, and mobile offerings.
- Providing opportunities for marketers to insert their tools and calculators into the conversation.
SOURCE: 1. CBS Interactive Business Audience Profile Study of repeat users 2009 (Conducted: August 2009),
Combined Net Worth includes equity, primary residence and retirement asset.