Audience Profile1:
$74,551
Average HHI

71%
Single

62%/38%
Male/Female

25
Average Age

Valuable and active1:
84%
Introduce new music and brands to friends

81%
More likely to spend money on movies
72%
More likely to spend money on electronics

46%
Organize groups to hear live music


89% come back
at least once a week1
The Audience is Listening
Few things are as personal as an individual's taste in music. Last.fm combines a gigantic music library with the industry's best system for matching music tastes to music tracks. With over 43 million tracks and 12 million artists, it's no wonder why music mavins frequently come back to Last.fm2. When you buy Last.fm, you're buying a premium audience that is totally engaged and passionate about music.


Advertiser Benefits
Desirable demographics
  • They're the web savvy, design-conscious, and socially networked 25 year-olds, who are single and affluent.
Loyal and Influential
  • They're the influencers in their social circles who make Last.fm their home to discover and share great music.
Brand integration
  • Immersive marketing programs that enable advertisers to make their brand part of the conversation.


Find Out More: Contact GML-AdSales@cbs.com



SOURCES: 1. Last.fm Audience Profile Study, Dec. 2008 2. CBS Interactive Internal Data, March 2009