Site Overview:
5.6 Million1
Monthly unique users

52% / 48%2
Male / Female

67%2
25-54 years old

452
Average Age

78,6523
Average Income


Valuable Audience:
91%3
Use the Internet to get news

65%3
Own a single family home

50%3
Have a college degree/post grad work

48%2
Plan to buy electronics in next 12 months

Trusted and Informative
People go to the content and faces they know they can rely on when it comes to news. CBSNews.com combines some of the most respected names in broadcast journalism with trusted investigative reporting. We're a digital news bureau with a focus on original content, reaching an influential and valuable audience. Original programming, such as Katie Couric's webcast series @KatieCouric, Dr. Jonathan LaPook's weekly web cast, DOC DOT COM, and Health and Wellness with Dr. Jennifer Ashton, create an authentic news environment that allows marketers to develop a lasting dialog with valuable consumers.


Advertiser Benefits
Trusted brands
  • CBS News delivers an audience of people who want and demand content they can trust 24/7 to stay informed.
Valuable audience
  • Millions of people come to CBS News for quality news and original web-only programming.
Immersive environments
  • Branded resource centers, long form video formats and show-based promotions maximize share of voice.





SOURCES: 1. Nielsen Online, Home and Work Panel, November 2009 2. 2009 Net/MRI Media Fusion +Product (10-09/S09) 3. Nielsen @Plan, Fall 2009