Mobile Display Guidelines

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Ad unit name Dimensions
(W x H in pixels)
Max File Weight
GIF/JPG HTML 5
Animation Alt Text (optional) 3rd Party Image Rotation
Mobile Landscape Tablet Banner 1024×90 px
50 KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
Mobile Landscape Tablet Interstitial – App only 1024×768 px
50 KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
Mobile Portrait Tablet Banner 768×90 px
50KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
Mobile Portrait Tablet Interstitial – App only 768×1024 px
50 KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
320×480 – App only 320×480 px
50 KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
Mobile Standard Banner 320×50 px
50 KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
Mobile MPU 300×250 px
50 KB 200k
30 sec max, 24 fps max 60 char. max Yes 6 creatives max per campaign
Mobile Window (120×90) 120×90 px
25 KB 200k
No animation 60 char. max Yes 6 creatives max per campaign
  • HTML5 accepted for standard display ads – see HTML5 Guidelines
  • All creatives must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X. If the rich media creatives will not display properly in a browser, a default GIF/JPG must be shown.
  • For Standard Display ad units, provide creatives in GIF, JPG, or Iframes.

Submission Deadlines
GIF/JPG
2 business days prior to launch date
HTML5 Standard Animation
3 business days prior to launch date
HTML5 Rich Media
5 business days prior to launch date

Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.