Standard Display Specs

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Ad unit name Dimensions
(W x H in pixels)
Max File Weight
GIF/JPG HTML 5
     Initial  Polite
Animation Alt Text (optional) 3rd Party Image Rotation
970×250 970×250px
50kb 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Button 88×31px
15 KB N/A   
No animation 12 char. max Yes 6 max per campaign
Half Page 300×600px
50 KB 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Leaderboard 728×90px
50 KB 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Long Marquee 300×60px
15 KB 50 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Marquee 234×60px
15 KB 50 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Messaging Plus 300×250px
50 KB 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Skyscraper 160×600px
50 KB 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Super Leader 970×66px
50 KB 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
970×90 970×90px
50 KB 200 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
Window 120×90px
25 KB 50 KB 2mb
30 sec max 60 char. max Yes 6 max per campaign
  • HTML5 accepted for standard display ads – see HTML5 Guidelines
  • All creatives must function uniformly on both Windows and Mac OS X operating systems as well as the following browsers: Internet Explorer, Firefox, Google Chrome and Safari for Mac OS X. If the rich media creatives will not display properly in a browser, a default GIF/JPG must be shown.
  • For Standard Display ad units, provide creatives in GIF, JPG, or Iframes.
  • For Standard Display ad units, provide creatives in GIF, JPG, or Iframes.
Submission Deadlines
GIF/JPG
2 business days prior to launch date
HTML5 Standard Animation
3 business days prior to launch date
HTML5 Rich Media
5 business days prior to launch date

Note: If the submitted creative does not conform to the specifications, it will not be placed online and may result in a delayed launch date.